2011 Dentyl Active launches Enamel Restore in June 2011. Developed with double the fluoride of most everyday mouthwashes to protect teeth from harmful acid erosion.
2010 In July 2010, the Dentyl pH brand was relaunched as “Dentyl Active”. Dentyl Active is more than just a mouthwash. Dentyl Active comprises a range of products formulated for people who appreciate the importance of a clean, healthy mouth as part of their overall well-being. Each formula is recommended by dentists to lift plaque and remove bacteria, as well as providing lasting breath freshness. Dentyl Active products have active ingredients to keep your mouth clean and healthy and your breath fresh – no matter how active your lifestyle.
2009 Dentyl pH introduced specially developed Ultra Cleanse™ that contains Bicarbonate of Soda for a long lasting deep clean sensation.
2008 Dentyl pH launched Minty Citrus, which is the first mouthwash flavour of its kind in the market.
2006 Dentyl pH introduced Icy Fresh Mint and Icy Fresh Cherry flavours. Both of these products were formulated with Zabactyl® and Menthol for even longer lasting fresh breath and invigorating flavours.
Dentyl pH achieved the #2 position in the mouthwash category. It is currently the best selling alcohol free mouthwash brand in the UK.
July: Blistex Inc. purchases Dentyl pH to extend their product portfolio.
2004 A Dentyl pH television commercial aired for the first time.
1997 Fresh Breath Limited, founded by Dr Phil Stemmer, launched the Dentyl pH brand in the UK.
1995 Dr Phil Stemmer and Prof Mel Rosenberg established the first Fresh Breath Centre in the UK.
1989 Prof Mel Rosenberg, international authority on oral malodour, patented two phase mouthwash technology at the Tel Aviv University.